Another reason I'm glad I don't have a TV set:
Bush Re-election Ads to Begin in March: President Bush's re-election campaign will begin running television commercials on March 4, even if the Democrats have not yet settled on a nominee, Ken Mehlman, Mr. Bush's campaign manager, said on Sunday.
…
Mr. Bush's campaign managers had expected to wait until the spring or summer before beginning a more active phase of the campaign. But the continuing attacks by Democrats on Mr. Bush's record, along with the president's drop behind Senators John Kerry and John Edwards in recent opinion polls, led them to change the plan.
Saying you are running scared is not the sign of an operation that is doing a good job of staying on message.