The whole world is linking to (and playing) FreeRice. They give you a word, often quite obscure, and four definitions, even the best of which is sometimes not all that perfect:
For each word you get right, we donate 10 grains of rice to the United Nations World Food Program
The annoying and addictive thing is that I can almost never seem to get past level 48.
I gather there about 2,000 grains of rice in a quarter of a cup, so it will take a lot of games to feed anyone…..
I think this must be one of the most brilliant publicity stunts ever. Let's pull out the back of the envelope: Even if they did promise to give away 136,236,930 grains on Nov. 11, that's only about 68,118 cups, or circa 457 bushels. A rice bushel weighs 45 pounds. It appears that US rice currently trades for about $10.50 per cwt (hundredweight) on the wholesale market.
So we take our 457 bushels, multiply by $10.50, and then by .45, and we get about $2160 worth of rice being donated on their record day — which must be the lowest cost-per-eyeball going when you consider how many people had to be playing for how long to get to that total. (After all, wrong answers don't count.)
Now, if they are paying retail prices, this is going to cost them a lot more, but I doubt they are.